Candurin Design

Travel To Prototype

Valencia Graphics

Website

Project Overview

PORTFOLIO

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Case Study

UX Research

Branding

Web Design

Prototype

Valencia Graphics’ program has had problems with their previous website. This website, has not been updated in years, making it hard for Valencia to keep students, new enrollments and alumni updated on important information. Because of this, Valencia is in need of a website redesign that enhances the student experience, while keeping them informed.

The Valencia Graphics website has faced a traffic decrease due to a design predicament. Although most of the content appears to be on the site itself, the lack of hierarchy and harmony within its structure makes all the information hard to find. In addition to the previous, the lack of contrast on color palette chosen kills down the enthusiasm and offers no guidance or call to action that persuades users to keep navigating through it

Solution

In order to bring the attention of users back, my team and I had to deconstruct its structure and start from zero. Beginning with a slight rebranding, changing both colors and typography, and including instances of interaction. Once all of these were chosen, arranging all pieces of text, images, design elements and miscellaneous media would become more approachable. All culminating on a clean and user-friendly platform for current and future design students to explore and reference.

About Valencia Graphics

As the person responsible for building wireframes, exploring color variations, and prototyping the website, my role focused in shaping the visual and functional aspects of our project. I crafted wireframes, which served as the blueprint for the website's structure and layout, ensuring intuitive navigation and user-friendly interfaces.

Delving into color variations, I conducted extensive research and experimentation to find the palette that best reflected our college's identity and appealed to our target audience, while also following the respective style guide. This process involved selecting hues that not only enhanced visual appeal but also conveyed the program's creativity and innovation.

I was also involved in creating a functionable prototype for the high fidelity comps in the website. This is where I created interactive mockups to get a better feel of what the website will look and feel when taken to the developing stages.

My Role

Problem Statement