Candurin Design

CoastCon 2024

Virtual Convention

Michelle Candurin

2024

Project Overview

IAAPA is well-known in the thrill ride industry for its annual trade show which showcases new thrill rides available to theme parks around the world. However, due to the global pandemic, the industry has found itself changed both in terms of thrill ride attendance and handling event shows such as this. To combat both of these, IAAPA has decided to pilot a new virtual event. This event would be a virtual show that would have areas that are open to the general public, as well as sections available only to members and select guests.

Needs

User Persona

Branding

Wireframes

High Fidelity Wireframes

Prototype

PORTFOLIO

CONTACT ME

MICHELLE

CANDURIN

DESIGNER

Team

About

Branding

Web Design

Prototype

Design Process

About CoastCon

10 Days

Phase 1

Planning

Proposal

Competitor Analysis

Solution

6 Days

Phase 2

Concept Development

Branding Style Guide

Wireframes

10 Days

Phase 3

Hi-Fi Wireframes

Prototyping

5 Days

Phase 4

User Testing

Refinements

Final Project Delivery

Travel To Prototype

Problem Statement

IAAPA will need to establish Coastcon as a separate brand from IAAPA. This is why CoastCon requires a complete branding elements, a logo, a website and a virtual showfloor.

Solution

CoastCon is a completely new take on conventions. This is why IAAPA will need exclusive branding for Coastcon. The take on new branding should be differentiated from any event that has been conducted in the past. This is why, IAAPA will need branding materials, including a logo, stationary, digital tickets, ticket sales web advertisements, virtual badges, and physical materials.

Color Styles

Typography

Buttons & Icons

Brand Elements

the bold font

Montserrat

Heading 64pt

Subheading 40pt

Body 20pt

Age

Sophia Adams

“Be your most authentic self”

Age: 45

Work: Investor

Location: New York, NY

Character: The Fearless

Introvert

Extrovert

Thinking

Sensing

Personality:

Motivation

Brands &

Influences

Adventurous

Passionate

Flexible

Goals

To bring the thrill of rollercoasters to a global audience

To demonstrate how technology can deliver heart-pounding excitement to enthusiasts everywhere.

Frustrations

Outdated Virtual Convention Websites

Slow Internet

Bio

Samantha Adams is a passionate virtual rollercoaster enthusiast who dives into the world of adrenaline-pumping rides from the comfort of her home. With a background in computer science and a love for simulation technology, Samantha is always on the lookout for the latest advancements in VR and AR rollercoaster experiences.

Outside of conventions, Samantha enjoys creating content for her YouTube channel, where she reviews virtual rollercoaster experiences and shares tips on optimizing simulation setups.

Incentive

Fear

Growth

Social

Recommendations

Given that Coastcon is exclusively online, CoastCon will need a website where users can get the feel of being at a real convention. Our objective is to make this a seamless and pleasant experience for those attending the event. This website will include marketing areas, event areas, and a virtual show floor.

In order to keep those who will attend the event updated on what is happening at Coastcon, IAAPA will need multiple email templates that include the pre event, during event and post event updates.

For CoastCon, having a website would be necessary. The website would be where the convention takes place, and is the perfect opportunity to leave a mark on those attending the event. To assure success, IAAPA will need marketing areas prior to the event.

These areas will include a homepage. The homepage should be a preview of the overall website content. This will include the overview of the event, feature speakers, about CoastCon and other areas. Coastcon’s website will also have different tabs, including schedule of events, speakers page, our sponsors, about IAAPA, ticket sales, and social media links.

Once CoastCon starts, the website will automatically switch to show the event areas. The event areas would include a member area, where there will be a login in for all registered attendees of the event, a guest account page, where attendees will be able to share information with attendees, a scheduling page, where guest will be able to view different events and add them to their schedule, a gamification section, where users are able to get badges for any achievements acquired in the convention, a social area, where attendees can interact and connect with others and a download area, where users can download items like name badges, convention viewing areas and any other items.